New North Summit | Agenda

New North Summit Event Updates

“The New North Summit presentations stimulate ideas I can use in my business year over year. I always plan to attend every year.” –Summit attendee since 2009


Thank you for your interest in our New North Summit which was planned for March 11th.  We know our annual summit is an event that our stakeholders look forward to for enriched in-person networking and regional updates.  While we are thankful for the progress that is being made to beat COVID, having our summit in-person on March 11th is not possible.  Therefore, we are excited to announce that our summit will actually occur over three virtual events and the large in-person event at Lambeau Field.  We will be  sending out additional information as each event is finalized, but I ask you to mark your calendars for the following important dates and times:


New North Summit ‘Playbook for Recovery’ Series

  • Thursday, March 11, 2021 – 8:30 a.m. to 10:00 a.m.  90 Minute Virtual Pre-Game
  • Wednesday, April 14, 2021 – 9:00 a.m. to 10:00 a.m. Business & Community Growth Training Camp
  • Wednesday, May 12, 2021 – 9:00 a.m. to 10:00 a.m. Education & Talent Attraction Training Camp
  • Thursday, June 10, 2021 – 7:30 a.m. – 2:30 p.m. – In-Person Summit at Lambeau Field for an inside & outside venue
    • 7:30 a.m. Registration, Breakfast, and Networking
    • 8:30 a.m. Summit Begins – Oneida Nation Color Guard presents flags
      • National Anthem performed by John Holiday, Lawrence University Music Professor and contestant on the VOICE
      • Welcome by Vicki Updike, Tim Schneider, & Michelle Schuler, immediate past and current New North Board Co-Chairs
      • Growth & Development Video
      • Missy Hughes, Secretary & CEO, Wisconsin Economic Development Corporation
      • Mark Murphy, President & CEO, Green Bay Packers
      • Keynote Presenter – Tim Moore, CEO, Diamond View Studios
    • Networking Break
      • Ann Franz, Executive Director, New Manufacturing Alliance
      • Offense Player of the Year – Kim Bassett, President & CEO, Bassett Mechanical
      • Business Development Video
      • Defense Player of the Year – Dr. Imran Andrabi, President & CEO, ThedaCare
      • Youth Apprenticeship Video
      • Special Teams – Michelle Schuler, Manager of TechSpark Microsoft and Joe Kirgues, Co-Founder, gener8tor
      • Barb LaMue, President’s message & Local Partner Development Video
      • Workplace Excellence Award Sponsored by Right Management – Lisa Smith, Senior Talent Management Consultant, Right Management, Inc.,
    • 12:30 p.m. Luncheon and High School Drum Line Competition
    • 1:30 p.m. – 2 p.m. Networking


With your registration you will automatically be registered for all four events, with the option of declining any that may not fit your calendar.  Throughout the series we are very proud to shine a spotlight on the many organizations and companies that have helped our region recover.  You will witness first-hand award winning talent and Green Bay Packer organization updates, watch business, education and talent videos that highlight regional best practices with our local partners, learn of the Workplace Excellence Award winner, see dynamic presentations from award winner Tim Moore with his message of the power of social impact, witness inspiring presentations from our Offensive Player of the Year:  Kim Bassett of Bassett Mechanical; Defensive Player of the Year:  Dr. Imran Andrabi, ThedaCare;  Special Teams Player of Year from Michelle Schuler of Microsoft and Joe Kirgues of gener8tor, and so much more! More information on our speakers provided below!

We will provide more details as they become available. We hope you can join us this year for this very special summit series and increased engagement.

New North Summit Keynote





Tim Moore is a three time Emmy Award-winning director. He connects with his audiences through emotion-driven stories, dynamic visuals and compelling audio. Tim has collaborated with some of the world’s most admired brands including Gatorade, Hyatt and USAA. He specializes in creatively-ambitious projects for creatively-ambitious people.  As a curiously driven entrepreneur, Tim has become a leading expert in purpose-driven marketing over the last 10 years and has developed emotionally compelling campaigns for brands all around the world. He is the author of “Sold On Purpose,” a comprehensive guide to purpose-driven marketing and also the founder of the Tampa Foundation, a 501(c)(3) non-profit focused on inspiring communities through positive public messaging.


Tim’s message to our summit attendees will be a reflection on the resiliency of our region during the COVID-19 pandemic, the power of social impact, and inspirational messages of not giving up.


New North Summit Welcome Message




Green Bay Packers’ Mark Murphy will kick off the event with a scheduled welcome message. Murphy is in his 13th year as president and CEO of the NFL franchise. In that time, he has overseen success both on and off the field through a Super Bowl XLV victory and development of the Titletown District. Murphy is slated to welcome attendees and to provide an update on the Packers.



Playbook Speakers

To shed light on how the companies in the New North region have stepped up to the COVID challenge, we are featuring speakers who can speak to this year’s New North Summit theme, ‘Playbook for Recovery – the Rules of the Game Have Changed,”. In correlation with the event being held at Lambeau Field, the speakers will describe their year’s activity relating to “Offense,” “Defense” and “Special Teams.”





Kim Bassett of Bassett Mechanical will present as the Summit’s Offense Speaker, which describes a company that is in growth mode.

Kim Bassett is president and CEO of Bassett Mechanical, a position she has held since December 2009. She began working alongside the various trades and moved through each division to develop a working knowledge of each area before being named president and COO in January 2007.






Dr. Imran Andrabi will give a perspective on “Defense,” representing an industry that has been challenged through the care of COVID-19 patients, protecting their front-line defense and balancing the health care needs of residents on non-related pandemic nature.

Imran A. Andrabi, MD, is president and CEO of ThedaCare, having been named to the position in April 2017. ThedaCare is the largest employer in the Fox Cities region, employing 7,000.











Michelle Schuler and Joe Kirgues will focus on “Special Teams” as they discuss the gener8tor Upskilling initiative, a truly one-of-a-kind model that is providing knowledge, skills and access to jobs to those who have been significantly impacted due to the pandemic.  The New North Region was the first in the country to leverage and coordinate this unique training.


Schuler has served as manager of TechSpark Wisconsin at Microsoft for the past three years. In that role, she has helped to spearhead several technology-related initiatives within the New North region, including gener8tor Upskilling, TitletownTech and Microsoft TEALS (Technology Education and Literacy in Schools).


Kirgues co-founded gener8tor in December 2011. The organization invests in startup companies that are part of their accelerator model, a concierge experience during a 12-week program and follow-up support through a network of experienced mentors, technologists, corporate partners, angel investors and venture capitalists.



Summit Photo Backdrop

Free professional photos will be available compliments of St. Norbert College’s Schneider School of Business & Economics.


Online registration now is available! Early registration is at the discounted rate of $75 until Friday, March 5, 2021. The entry fee will increase to $90 on Saturday, March 6 and to $100 at the door on the day of the event. Student tickets are available for $15. Click HERE to register!


LOCATION: Lambeau Field
1265 Lombardi Ave., Green Bay, WI 54304

Interested in becoming a sponsor for the largest regional economic development networking event? Contact us today at [email protected] or 920.336.3860.

We came, we listened, we connected. Thanks to all who attended the 2021 New North Summit!